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How Real Time Data Accelerates Business Outcomes

George Trujillo shares how he believes real-time data can completely transform the way companies work with data, the real-world use cases of real-time analytics, why reducing data complexity is key to improving the customer experience, the common problems that slow data-driven decision-making, and more.

Aug 2022
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Key Quotes

What are high-value analytical assets that the business is already driving revenue with and how can you make changes that accelerate that process? By starting small with high-value analytical assets and improving them for the business, you will bring the right teams together, and increase the efficiency of your company’s data interactions and quickly get small wins that build trust with internal stakeholders.

The customer doesn't care if the data is in your cloud storage, or if it's in data bricks or wherever. All they care about is, ‘Can I access the data and does it return a result?’ The more you can make data transparent to its consumers, no matter the data resides, the more you can drive real business results and gain valuable insights from the data. And when you can make it easy for people to find and understand that data, you're now empowering them it.

Key Takeaways


To get started with real-time data, identify high-value analytical assets that already drive revenue or outcomes and figure out how to accelerate them. This will help you secure small, quick wins and earn trust from key stakeholders.


With real-time data, You make decisions that customers see, which impacts revenue. This makes speed absolutely essential, not only in terms of supporting decision-making, but also because your tools have to be scalable and handle the velocity of the data that they are working with.


Create business value by developing solutions that reduce complexity and make it easier for people to access, understand, and work with data.

About George Trujillo

Photo of George Trujillo
George Trujillo

George Trujillo is the Principal Data Strategist at DataStax, a tech company that helps businesses scale by mobilizing real-time data on a single, unified stack. With a career spanning 30 years and companies like Charles Schwab, Fidelity Investments, and, George is an expert in data-driven executive decision-making and tying data initiatives to tangible business value outcomes.

Photo of Richie Cotton
Richie Cotton

Richie helps organizations get from a vague sense of "hey we ought to get better at using data" to having realistic plans to become successful data-driven organizations. He's been a data scientist since before it was called data science, and has written several books and created many DataCamp courses on the subject.


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