If your company sells products then you need product analytics! Understanding who is buying what and using which features is essential both bringing your product to market and for developing the product roadmap.
In this session, you'll learn how product analytics can be used to generate value, along with details of how to successfully create a product analytics function in your organization.
Presenter Bio
Krishnan VenkataChief Client Officer at LatentView Analytics
Krishnan leads the global client services division of LatentView, helping companies use customer and product data to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, and optimize investment decisions. He is also an Advisory Board Member at Annova Solutions.
Stefania OlafsdottirCo-founder & CEO at Avo
Stef runs Avo, a platform for data quality in product analytics. She is a mathematician and philosopher, turned genetics researcher, turned data scientist, turned founder. Stef has a decade of experience managing data and product teams, helping them improve their processes to ship results faster. Stef was previously the founding data person and became Head of Data Science and Growth Lead at QuizUp.
