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Analyzing Marketing Campaigns with pandas

Beginner
4.8+
15 reviews
Updated 12/2024
Build up your pandas skills and answer marketing questions by merging, slicing, visualizing, and more!
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PythonExploratory Data Analysis4 hours14 videos53 exercises4,500 XP27,231Statement of Accomplishment

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Course Description

One of the biggest challenges when studying data science technical skills is understanding how those skills and concepts translate into real jobs. Whether you're looking to level up in your marketing job by incorporating Python and pandas or you're trying to get a handle on what kinds of work a data scientist in a marketing organization might do, this course is a great match for you. We'll practice translating common business questions into measurable outcomes, including "How did this campaign perform?", "Which channel is referring the most subscribers?", "Why is a particular channel underperforming?" and more using a fake marketing dataset based on the data of an online subscription business. This course will build on Python and pandas fundamentals, such as merging/slicing datasets, groupby(), correcting data types and visualizing results using matplotlib.

Prerequisites

Intermediate Python
1

Pandas

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2

Exploratory Analysis & Summary Statistics

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3

Conversion Attribution

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4

Personalization A/B Test

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Analyzing Marketing Campaigns with pandas
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*4.8
from 15 reviews
87%
13%
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  • Zara N.
    about 1 month

    Very well organized and comprehensive course packed with a ton of knowledge.

  • Shoebur R.
    about 1 month

    I thoroughly enjoyed the Analyzing Marketing Campaigns with Pandas course! It offered a perfect blend of theory and practical exercises, making complex concepts easy to understand. The hands-on approach helped me build confidence in using Python for marketing data analysis. I highly recommend this course to anyone looking to enhance their skills in analyzing marketing data with Pandas.

  • norlan j.
    4 months

    Great course, easy to follow with enough exercises for practicing. It offers a comprehensive and hands-on approach to mastering data analysis in the context of marketing. The course employs a blend of instructional videos, written materials, and practical exercises. The video tutorials are clear and engaging, with instructors breaking down complex concepts into manageable steps. The practical exercises are particularly valuable, allowing learners to apply their knowledge to marketing datasets and scenarios. Additionally, the course includes quizzes and assignments that reinforce learning and provide opportunities for hands-on practice.

  • Noel C.
    5 months

    Jay Rosok is gorgeous!

  • Bernadett S.
    12 months

    Great

"Very well organized and comprehensive course packed with a ton of knowledge."

Zara N.

"Jay Rosok is gorgeous!"

Noel C.

"Great"

Bernadett S.

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