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course

Data-Driven Decision Making for Business

Beginner

4.6+

Updated 12/2024

Discover how to make better business decisions by applying practical data frameworks—no coding required.

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Included for FreePremium or Teams

TheoryLeadership2 hours14 videos46 exercises2,600 XP22,104Statement of Accomplishment

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Course Description

Explore the Basics of Data Literacy

Data literacy is an essential skill for every role within an organization—not just data scientists and analysts. As companies collect more data than ever before, it’s critical that everyone can read and analyze that data efficiently.

Apply Data-driven Decision-making

In this course, you'll learn the basics of data-driven decision-making and get to apply these skills to three real-life examples from the world of finance, marketing, and operations. You’ll also discover how to uncover new insights and opportunities by applying supply and demand, cost and benefit, and risk and rewards frameworks—gaining practical skills to help you thrive in the new data-driven world.

Prerequisites

Machine Learning for Business

1

Data-Driven Decision-Making Framework

Structuring a data-driven problem

Probing an analysis

Analysis as a journey

Analytical maturity

Common pitfalls

Applying the methods and objectives

Identify the method

Identify the objective

Classifying the rest of the course

2

Applying Data to Inform Marketing

Marketing examples

Finding the best model

Focus on growth

Focus on efficient acquisition

Focus on profitability

Ad arbitrage

ID arbitrage examples

Identify the arbitrage opportunity

Calculate the profit

Data-driven product forecasting

Choose the right P, Q & M analogs

Diffusion modeling dashboard

3

Spotting Finance Opportunities With Data

Traditional investing: risk vs reward

What good is the risk-free rate?

Use a CAPM-like chart to choose your investment

Other traditional asset investing

Calculate gross rental income

Review the best investment by cap rate

Select the best investment opportunity

Non-traditional investing: Magic the Gathering

Defining a simulation

Find the maximum price to pay

Calculate the expected profit

4

Data-Driven Business Operations

Total addressable market

TAM: top-down market sizing

TAM: bottom up market sizing

Demand curve: meals and drinks

Fast (& furious) food demand

Scrutinizing a forecast

Supply curve: servers for your restaurant

Reviewing the Erlang-C

Make a data driven scheduling decision!

Customer input to improve your operation

Data to focus effort and training (1)

Data to focus effort and training (2)

Data-Driven Decision Making for Business

Course
Complete

Earn Statement of Accomplishment

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Included withPremium or Teams

Don’t just take our word for it

*4.6

from 12 reviews

75%

17%

8%

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Most recent
Top reviews

Thitiwat C.

11 months

Really like this course. Can learn framework of decision. And brief calculation of market size.

William M.

over 1 year

Illustrative and enlightment course!

Marcelo S.

over 1 year

teaches in practice how the data-driven culture

Edgar M.

over 1 year

Good course

Stu W.

over 1 year

Very informative

"Really like this course. Can learn framework of decision. And brief calculation of market size."

Thitiwat C.

"Illustrative and enlightment course!"

William M.

"teaches in practice how the data-driven culture"

Marcelo S.

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