skill track
Marketing Analytics in R
Gain the R skills you need to make more data-driven marketing decisions. In this track, you’ll learn how to measure customer engagement, perform competitor analysis, and identify untapped networks. Working with real-world data, including Roomba reviews and customer churn metrics, you'll discover how to analyze social media data, extract insights from text data, and gain market basket analysis skills that will help you better understand your customers. You’ll also use statistical models and machine learning to forecast customer lifetime value. Through hands-on activities, you’ll use popular packages such as tidytext, wordcloud, rtweet, topicmodels, and ggplot2 to help you improve your company’s marketing strategy. By the end of the track, you'll be ready to navigate the world of marketing using R.
R24hrs6 coursesStatement of Accomplishment
Create Your Free Account
or
By continuing, you accept our Terms of Use, our Privacy Policy and that your data is stored in the USA.Training 2 or more people?
Try DataCamp for BusinessLoved by learners at thousands of companies
AI ASSISTANTSign up to use the AI AssistantOur AI assistant is free to use for all registered users. Sign up or login to access the assistant and boost your learning experience.
For Business
Training 2 or more people?
Get your team access to the full DataCamp library, with centralized reporting, assignments, projects and more
FAQs
Join over 14,940,000 learners and start Marketing Analytics in R today!
Create Your Free Account
or
By continuing, you accept our Terms of Use, our Privacy Policy and that your data is stored in the USA.