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Building a Go-To-Market Strategy

Create a go-to-market strategy with generative AI: target industries, generate leads, and optimize website keywords.

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Course Description

It’s time to launch schedule.ai, an AI-powered workforce scheduling tool! However, if you need some assistance to take the product to market.

Generative AI-Assisted Market Launch

This project guides you through leveraging generative AI to craft a successful go-to-market strategy for schedule.ai, an AI-powered shift-management tool. By prompting the chatbot, you'll identify the best initial industry for rapid adoption and understand how to create effective sales lead-generation strategies. By interacting with the chatbot, you’ll also better understand how to plan promotional activities and optimize website content. This hands-on experience focuses on leveraging effective, prompt engineering to guide the AI system in crafting a strategic market entry plan.
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  1. 1

    Start-up Strategy

    Develop a strategic go-to-market plan for schedule.ai, focusing on identifying the optimal target industry, generating sales leads, and building a promotional schedule. By creating an engaging website with tailored keywords, you will learn how to position your AI product effectively within the retail market.

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    Identifying your target industry
    50 xp
    Generating leads
    50 xp
    Building a promotional schedule
    50 xp
    Building a website
    50 xp
For Business

Training 2 or more people?

Get your team access to the full DataCamp platform, including all the features.

collaborators

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Miranda Van Ommeren
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Jasmin Ludolf
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Maggie Remynse-Chou
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Kat Zahradova
George Boorman HeadshotGeorge Boorman

Curriculum Manager, DataCamp

George is a Curriculum Manager at DataCamp. He holds a PGDip in Exercise for Health and BSc (Hons) in Sports Science and has experience in project management across public health, applied research, and not-for-profit sectors. George is passionate about sports, tech for good, and all things data science.
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