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Case Study: Analyzing Customer Churn in Excel
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Updated 12/2024Start course for free
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ExcelReporting1 hour4 videos21 exercises1,750 XP10,289Statement of Accomplishment
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Course Description
Apply your Excel Skills with a Case Study
For subscription-based businesses, reducing customer churn is a top priority. In this Excel case study, you'll investigate a dataset from an example telecom company, Databel, and analyze their churn rates.Understand why customers churn
Analyzing churn doesn’t just mean knowing the churn rate: it’s also about figuring out why customers are churning at the rate they are and how to reduce churn. You'll answer these questions by creating calculated columns and fields, building PivotTables, and creating an eye-catching dashboard.Prerequisites
Introduction to Excel1
Exploratory analysis
2
Investigating churn patterns
3
Creating a cohesive story
Case Study: Analyzing Customer Churn in Excel
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