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# Case Study: Analyzing Customer Churn in Excel

You will investigate a dataset from a fictitious company called Databel in Excel, and need to figure out why customers are churning.

3 Hours4 Videos21 Exercises

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## Course Description

Are you ready to apply your Excel skills to a fictitious dataset?

## Apply your Excel Skills with a Case Study

For subscription-based businesses, reducing customer churn is a top priority. In this Excel case study, you'll investigate a dataset from an example telecom company, Databel, and analyze their churn rates.

## Understand why customers churn

Analyzing churn doesn’t just mean knowing the churn rate: it’s also about figuring out why customers are churning at the rate they are and how to reduce churn. You'll answer these questions by creating calculated columns and fields, building PivotTables, and creating an eye-catching dashboard.

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1. 1

### Exploratory analysis

Free

In this first chapter, you’ll start by exploring your new dataset in Excel and gain an initial understanding of why customers are churning.

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Analyzing customer churn in Excel
50 xp
Analysis process
100 xp
Data preparation
100 xp
Understanding churn and it's applications
50 xp
Calculating churn
100 xp
Investigating churn reasons
100 xp
Digging deeper into churn categories
100 xp
2. 2

### Investigating churn patterns

You’ll continue leveraging the Excel knowledge you gained from the prerequisite courses to investigate further why customers are leaving Databel.

3. 3

### Creating a cohesive story

In the last chapter, you’ll create a dashboard-style sheet and arrange your visuals to present your results to stakeholders in a cohesive story.

In the following tracks

Excel Fundamentals

Collaborators

Jess Ahmet

Content Developer at DataCamp

Jess is a Content Developer at DataCamp. Prior to joining DataCamp, she worked in various analyst roles within healthcare and most recently online gambling. She has a passion for education, data, and business which she has been able to combine in her role at DataCamp. Outside of work, you can often find her in front of a TV watching Soccer and Formula 1.
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