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Case Study: Analyzing Customer Churn in Power BI

4.6+
61 reviews
Beginner

You will investigate a dataset from a fictitious company called Databel in Power BI, and need to figure out why customers are churning.

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3 Hours4 Videos25 Exercises
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Course Description

Are you ready to apply your Power BI skills to a real-world dataset?

Apply your Power BI skills with a Case Study

For subscription-based businesses, reducing customer churn is a top priority. In this Power BI case study, you'll investigate a dataset from an example telecom company called Databel and analyze their churn rates.

Understand why customers churn

Analyzing churn doesn’t just mean knowing what the churn rate is: it’s also about figuring out why customers are churning at the rate they are, and how to reduce churn. You'll answer these questions by creating measures and calculated columns while simultaneously creating eye-catching report pages.
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  1. 1

    Exploratory Analysis

    Free

    In this first chapter, you'll start exploring the new dataset and revisit creating measures in Power BI to get a better understanding of why customers are churning.

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    Analyzing customer churn in Power BI
    50 xp
    Analysis process
    100 xp
    Data check time
    100 xp
    Understanding churn
    50 xp
    Calculating churn
    100 xp
    Investigating churn reasons
    100 xp
    Digging deeper into churn categories
    100 xp
    Use maps to your advantage
    100 xp
  2. 2

    Investigating Churn Patterns

    You'll continue by leveraging the Power BI knowledge you gained from the prerequisite courses to further investigate why customers are leaving Databel.

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  3. 3

    Visualizing your Analysis

    In the last chapter, you'll create dashboard-style pages and arrange them into stories, so that you can share your results with stakeholders.

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For Business

GroupTraining 2 or more people?

Get your team access to the full DataCamp library, with centralized reporting, assignments, projects and more

In the following Tracks

Certification Available

Data Analyst in Power BI

Go To Track

Power BI Fundamentals

Go To Track

Datasets

DataCamp vs. Local ExperienceExercises and DatasetsMetadata sheet

Collaborators

Collaborator's avatar
Azat Saskal
Collaborator's avatar
Carl Rosseel
Iason Prassides HeadshotIason Prassides

Content Developer at DataCamp

Iason holds a Master’s degree in Chemistry from UCL and is now a Content Developer at DataCamp. He is also a certified Power BI data analyst. Prior to working at DataCamp, Iason held a number of analytics roles within a range of industries across different countries. Having a passion for education, data, and storytelling, he has found a great place at DataCamp to develop engaging content for learning. As an avid sports fan, he has a keen interest in sports statistics
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Don’t just take our word for it

*4.6
from 61 reviews
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  • Stanislav T.
    4 days

    comprehensive chapter with a lot of visuals to try on. I liked that I could engage in the task by myself and try it hands on

  • Diana
    22 days

    Excellent case study! The best practice till now in Power BI courses.

  • Radovan K.
    23 days

    great but big too tough for me, i will take it again.

  • Afnan Y.
    about 1 month

    Excellent experience!

  • Nicolás G.
    2 months

    Great course to learn about churn

"comprehensive chapter with a lot of visuals to try on. I liked that I could engage in the task by myself and try it hands on"

Stanislav T.

"Excellent case study! The best practice till now in Power BI courses."

Diana

"great but big too tough for me, i will take it again."

Radovan K.

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