Case Study: Ecommerce Analysis in Power BI
In ecommerce, increasing sales and reducing costs are key. Analyze data from an online pet supply company using Power BI.
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Course Description
For ecommerce businesses, increasing sales and reducing expenses are top priorities. In this Power BI case study, you'll investigate a dataset from a fictitious online pet supply company called Whiskique.
Next, you’ll need to address the fact that shipping costs remain a big expense for online retailers. You’ll work on strategies such as shipping more of the same product to reduce per-unit costs.
Use Your Power BI Skills to Solve Real-World Problems
First, you’ll analyze the sales dataset to inform the company of who their customers are and what purchases they make. You will then use market basket analysis to help identify which products are frequently bought together.Next, you’ll need to address the fact that shipping costs remain a big expense for online retailers. You’ll work on strategies such as shipping more of the same product to reduce per-unit costs.
Analyze The Data and Visualize Your Findings
As you collate your findings, you’ll create new measures and various visualizations in Power BI, such as combination graphs, treemaps, and maps. Finally, you'll use filters and parameters to make your graphs dynamic and create dashboard-style pages to share your insights.Training 2 or more people?
Get your team access to the full DataCamp platform, including all the features.- 1
Data Exploration
FreeIn this first chapter, you’ll build a data model for sales and expense analysis. You’ll combine multiple files, filter out invalid data, and create metrics for customers and orders. You will utilize Power Query to help determine products that are frequently purchased together.
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Ecommerce Analytics
Next, you’ll create metrics for the most profitable products and customers. You’ll build a map of sales by state, before exploring the shipping cost metrics. Finally, you’ll build a what-if analysis to display the impact of shipping higher quantities on shipping costs.
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Visualize Your Analysis
In the final chapter, you’ll build multiple dashboard-style pages, in order to create a data story for your audience. You’ll display the product and customer KPIs and visuals. To round off, you’ll recommend specific actions to reduce shipping expenses.
Training 2 or more people?
Get your team access to the full DataCamp platform, including all the features.collaborators
Iason PrassidesContent Developer at DataCamp
Iason holds a Master’s degree in Chemistry from UCL and is now a Curriculum Manager at DataCamp. He is also a certified Power BI data analyst. Prior to working at DataCamp, Iason held a number of analytics roles within a range of industries across different countries. Having a passion for education, data, and storytelling, he has found a great place at DataCamp to develop engaging content for learning. As an avid sports fan, he has a keen interest in sports statistics.
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