Market Basket Analysis in R

Yes, upon completion of the course, you will receive a Certificate of completion from DataCamp.

This course will be especially beneficial for anyone in marketing, retail, or e-Commerce operations that needs to analyze large amounts of customer data for insights.

Market Basket Analysis is a technique used by retailers and other businesses to better understand their customers and to predict their needs. It examines the associations between items in customers’ baskets in order to gain valuable insights.

This course covers topics such as market basket metrics and techniques, visualizing results, and creating a movie recommendation system using market basket analysis.

This course uses several R packages such as tidyverse, dplyr, and arules. It also makes use of the arulesViz package to create barplots, scatterplots and graphs.

This course uses a transactional dataset and movie dataset to practice and apply the concepts taught.

This course is a self-paced course consisting of 3 chapters and should take about 4 hours to complete.