Skip to main content
CaseStudy

Case Study: How Marks & Spencer Built a Vibrant Data Culture

Marks and Spencer (M&S), a major British multinational retailer, recognized the need to build internal data talent and grow its workforce’s data skills. As such, they launched the M&S BEAM Academy, an internal data academy designed to drive a vibrant data & learning culture.

To support the M&S data upskilling program, the M&S BEAM Academy partnered with DataCamp for Business to launch five custom learning paths for aspiring data practitioners that included critical data skills such as data literacy, Power BI, SQL, Python, Excel, and more. To support its data culture, the M&S BEAM Academy worked with DataCamp’s Customer Success team to launch internal competitions and organize meetups & events around data & AI.

As a result, M&S achieved 800% program growth and built a vibrant data community around data upskilling. Currently, 450+ learners have completed hands-on Python, SQL, Power BI, data literacy, Excel, and Spreadsheets training on DataCamp to drive business outcomes across 20+ teams at M&S.

Read Now

Recommended Content

Success Metrics For Your Data Program

Learn how you can implement and measure a successful data-driven culture.

webinars

Train Your Workforce to Thrive in a Data-Driven Age

Develop a scalable data training program and measure its effectiveness.

webinars

Building Sustainable Learning Cultures: Strategies for Maximizing Data Upskilling Programs

In this webinar, we will discuss practical approaches for anyone engaged in data upskilling to sustain learning engagement within their organizations.

webinars

How Specsavers Upskilled Their Data Teams

In this session, you'll discover how they approached the task of upskilling at scale and how their business has benefitted from the program.

webinars

Building Data Cultures

Learn how to build a data culture from Allianz Benelux Regional CDO Sutaman T M

webinars

The People & Organization Components of Data Maturity

Discover how to accelerate data literacy and culture within an organization.

webinars

Hands-on learning experience

Companies using DataCamp achieve course completion rates 6X higher than traditional online course providers

Learn More

Upskill your teams in data science and analytics

Learn More

Join 5,000+ companies and 80% of the Fortune 1000 who use DataCamp to upskill their teams.

Don’t just take our word for it.