Building a Learning Culture for Analytics Functions

WebinarMarch 2024

Creating a culture of continuous learning within analytics functions isn't just beneficial; it's essential. In the session, Russell Johnson, Chief Data Scientist at Marks & Spencer, Denisse Groenendaal-Lopez, Learning & Development Business Partner at Booking Group, and Mark Stern, VP of Business Intelligence & Analytics at BetMGM will address the importance of fostering a learning environment for driving success with analytics. They will provide insights on developing a culture where continuous learning, experimentation, and curiosity are the norms—and strategies leaders can adopt today to drive up excitement around analytics adoption & upskilling.

Summary

Developing a learning culture within analytics functions is essential for organizations to stay competitive and innovative. Russell Johnson, Chief Data Scientist at Marks & Spencer, stressed the importance of promoting a culture of curiosity and continuous learning. This involves incorporating learning into daily tasks and encouraging peer-to-peer interactions. Denise Gronendahl Lopez from Booking.com discussed the role of technology and structured learning programs in upskilling technical audiences. Mark Stern, VP of BI and Analytics at BetMGM, emphasized the importance of data literacy and experimentation in advancing business intelligence and analytics functions. The session examined various strategies and challenges in setting up and maintaining a learning culture, including executive support, incorporating learning in the flow of work, and maintaining momentum over time. Key insights were shared on how leaders can set an example and foster an environment conducive to continuous learning and development.

Key Takeaways:

A learning culture is vital for analytics functions to drive innovation and competitiveness.
Peer-to-peer learning and community engagement are elements of a learning culture.
Incorporating learning into daily tasks helps to maintain momentum and interest.
Executive support and engagement are key to promoting a strong learning culture.
Data literacy and experimentation should be encouraged at all levels of the organization.

Deep Dives

Building a Learning Culture

Establishing a learning culture within an organization is not just beneficial but necessary, especially ...
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for analytics functions that thrive on innovation and data-driven decision-making. Russell Johnson of Marks & Spencer stressed the importance of fostering a culture of curiosity, where learning is smoothly integrated into daily work routines. This involves not just formal training programs but peer-to-peer interactions and learning opportunities embedded in the workflow. Organizations must focus on creating an environment where employees feel encouraged to experiment and learn from each other. As Johnson stated, "You need to be a leader by simply participating and judging, and having a curious mind about it."

Executive Sponsorship and Engagement

Executive support is necessary for the success of any learning culture. Leaders need to actively participate and show enthusiasm for learning initiatives. Russell Johnson shared insights into how Marks & Spencer has fostered executive interest in learning by involving them in events like hackathons and AI workshops. This not only helps in securing resources and support but also sets an example for the rest of the organization. Denise Gronendahl Lopez added that recognizing executive behaviors that align with learning goals can help in embedding these values into the organization's culture.

Embedding Learning in Daily Workflows

For a learning culture to thrive, it must be integrated into the daily operations of the organization. Denise Gronendahl Lopez explained how Booking.com incorporates learning into everyday work through mentoring programs, internal trainers, and a strong community of practice. This approach ensures that learning is seen as a part of the job rather than an additional responsibility. At BetMGM, Mark Stern has been successful in creating an environment where employees are encouraged to learn and experiment as part of their daily roles, making learning a natural and ongoing process.

Sustaining Learning Momentum

Keeping enthusiasm for learning initiatives over time is a significant challenge. As Russell Johnson pointed out, it involves regular communication and creating engaging learning experiences that go beyond traditional training methods. Gamification, recognition, and aligning learning with personal and organizational goals can help in keeping the momentum alive. Denise Gronendahl Lopez stressed the importance of acknowledging efforts and achievements, which can motivate employees to continue their learning paths.