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Data Storytelling Case Study: Green Businesses

Practice data storytelling using real-world examples! Communicate complex insights effectively with a dataset of certified green businesses.

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Course Description

You have completed some introductory courses on data storytelling, now it's time to practice! In this case study, you will review the necessary skills to communicate complex data insights in a compelling and accessible way. You will achieve this using a real-world example from a dataset containing information about the certified green businesses by Colombia's Ministry of the Environment and Sustainable Development. In particular, you will cover the process of planning and implementing a data storytelling project, including some best practices regarding the use of color and labels to aid your communication task. As such, you will be one step closer to mastering the craft of designing data-driven storytelling products from start to finish.
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In the following Tracks

Data Storytelling

Go To Track
  1. 1

    Effective Data Storytelling

    Free

    In this chapter, you'll review the importance of stories for conveying information to your audience, as well as the principal tools to do so.

    Play Chapter Now
    The importance of stories
    50 xp
    Data storytelling in action
    100 xp
    Getting the message across
    50 xp
    Planning for success
    50 xp
    Applying the workflow
    100 xp
    Defining your audience
    50 xp
    Green businesses in Colombia
    50 xp
    Evaluating a question
    50 xp
    Can I answer this?
    50 xp
    A preview
    50 xp
  2. 2

    Creating a Story

    In this chapter, you'll practice previously covered topics to create a data storytelling product based on the green businesses dataset.

    Play Chapter Now
    Let's tell a story
    50 xp
    Variables, variables, variables
    100 xp
    New metrics
    50 xp
    Choosing a visualization
    50 xp
    Useful attributes
    50 xp
    The best plot?
    50 xp
    Less is sometimes more
    50 xp
    Best practices
    50 xp
    Use of labels
    50 xp
    Use of color
    100 xp
    Color blindness
    50 xp
    Wrap-up
    50 xp
For Business

Training 2 or more people?

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In the following Tracks

Data Storytelling

Go To Track

datasets

Green businesses dataset

collaborators

Collaborator's avatar
Joe Franklin
Collaborator's avatar
Joanne Xiong
Collaborator's avatar
Iason Prassides
Camilo Martínez HeadshotCamilo Martínez

Data analysis and public policy consultant

Camilo is an economist and data scientist from Bogotá, Colombia, with a Master's degree in Economics. He is passionate about data science, programming, and the power of data to influence decision-making. He loves to learn and share his knowledge with others on his blog.
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