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Generating Keywords for Search Campaigns

Beginner
Updated 03/2024
Automatically generate keywords for a search engine marketing campaign using Python to send website visitors to the right landing page.
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Project Description

When structuring a search engine marketing account, a key task is mapping the right keywords to the right ads and making sure they send users to the right landing pages.

In this project, you'll practice how to automatically generate keywords for a search engine marketing campaign using Python to send website visitors to the right landing page.

Project Tasks

  1. 1
    Task 1

Technologies

Python Python

Topics

Data Manipulation

Prerequisites

Data Manipulation with pandas
Francesca Donadoni HeadshotFrancesca Donadoni

AI Curriculum Manager at DataCamp

Francesca is an AI Curriculum Manager at DataCamp, where she works to create courses, content, and solutions for AI learning. She has a keen interest in inclusive and accessible AI-based technologies. After graduating from Imperial College London in 2014, she earned a master's and PhD in Bioengineering at UCL. She spent two years at Northwell Health Labs in the US developing algorithms with clinical data, then returned to London to work as a Machine Learning and AI Engineer with startups before joining DataCamp.
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