Combating Subscriber Churn with Targeted Marketing

Intermédiaire

Updated 04/2024

Leverage machine learning algorithms and models for marketing analytics tasks in a streaming platform.

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Project Description

Get ready to unleash your marketing analytics skills through machine learning models. In this project, you are a machine learning specialist hired by a video streaming platform to build predictive models for subscriber churn and to uncover insightful segmentation among subscribed users.

Project Tasks

1
Marketing Analytics

Technologies

Python

Topics

Machine Learning

Conditions préalables

Marketing Analytics: Predicting Customer Churn in Python Customer Segmentation in Python

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