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Maggie Remynse-Chou
VP of Curriculum at DataCamp
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Sarah Giancola
Head of Instructor Success at DataCamp

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DCI Connect - Session 1: Welcome to Instructor Success at DataCamp

February 2023

Summary

DataCamp is committed to its mission to democratize data skills, impressively reaching over 11 million learners worldwide. The platform offers a variety of products designed for both individual and corporate learners, providing practical learning experiences. The focus is on recruiting top talent to join the instructor community, which is essential to the high-quality courses DataCamp is known for. The community is diverse, with instructors coming from varied backgrounds, including professors, data scientists, machine learning engineers, and CEOs. The payment model for instructors includes both content completion and revenue share options, allowing for flexibility in terms of intellectual property ownership. DataCamp's strategy includes a course wishlist to guide content creation and a strong support system for instructors, including opportunities for brand growth and networking. The ultimate goal is to significantly grow the instructor network in 2023, while maintaining the quality and relevance of courses offered. A strong emphasis is placed on instructors demonstrating expertise in their subject area, coupled with excellent time management and organizational skills.

Key Takeaways:

DataCamp is committed to democratizing data skills with over 11 million learners worldwide.
Instructors come from diverse backgrounds, including academia and industry experts.
Two payment models are offered: content completion and revenue share.
DataCamp maintains a course wishlist to guide content creation.
Plans to recruit 10-15 new instructors per quarter in 2023.

Deep Dives

DataCamp's Mission and Global Reach

DataCamp's missi ...
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on is to democratize data skills for everyone, a goal that has led the platform to reach over 11 million learners worldwide. This growth is supported by a variety of products designed for both individual learners (B2C) and businesses (B2B). The focus on providing practical learning ensures that learners can apply their skills practically, making the learning experience both comprehensive and engaging. The platform's commitment to high-quality education is evident in its recruitment of top talent for its instructor community, which includes data scientists, machine learning engineers, and statisticians. This diverse pool of instructors contributes to the richness and depth of the courses offered, ensuring that learners receive a well-rounded education in data skills.

Instructor Community and Payment Models

The instructor community at DataCamp is a key part of its success, comprising individuals with diverse backgrounds, from professors and data scientists to industry leaders like CEOs. This diversity is important in creating a vibrant and comprehensive learning environment. DataCamp offers two main payment models for instructors: content completion and revenue share. The content completion model compensates instructors per completed deliverable, such as course chapters, while the revenue share model bases payment on course performance and learner completions. This flexibility allows instructors to choose the model that best suits their needs and preferences, with considerations for intellectual property ownership included in the decision-making process.

Course Wishlist and Content Strategy

DataCamp's content strategy is guided by a course wishlist, which directs the creation of content that aligns with learner needs and market demand. This wishlist is shared with potential instructors, who are invited to apply for courses that match their expertise. The wishlist not only helps optimize content creation but also ensures that the courses offered are relevant and valuable to learners. As DataCamp plans to grow its instructor network, the wishlist will play an essential role in maintaining the quality and focus of its offerings. The platform also emphasizes the importance of instructors having demonstrable expertise in their chosen topics, which is crucial for maintaining the high standards of the courses offered.

Expansion Plans for 2023

Looking ahead, DataCamp has ambitious plans for 2023, aiming to recruit 10-15 new instructors per quarter. This expansion is part of a broader strategy to enhance the platform's offerings and reach a wider audience. By increasing the number of instructors, DataCamp hopes to diversify its course catalog further and provide learners with even more opportunities to expand their skills. The platform is also focused on strengthening its communication and support systems for instructors, providing them with opportunities for brand growth and networking. This comprehensive approach ensures that instructors are not only compensated for their work but are also supported in their professional development and community engagement.