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Emily Hayward
Data & Digital Change Manager at CBRE

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Unlocking the Power of Learning Personas for Data Upskilling

March 2023

Summary

Upskilling through the strategic use of learning personas has become vital in today's data-centric workspace. Customized learning programs, like those implemented by industry leaders like Rolls-Royce and CBRE, are necessary to cater to diverse learner experiences and skill levels. Learning personas assist in creating personalized learning paths, enhancing engagement, and improving learning outcomes. The webinar, featuring experts like Ekin Keskin from Rolls-Royce and Emily Hayward from CBRE, explored the significance of creating these personas and how they can bolster data literacy across organizations. Emily stressed the necessity for personalization to ignite curiosity and passion among learners, while Ekin underlined the importance of cultural shift within organizations. The discussion also highlighted best practices for developing personas, including stakeholder involvement and early adopter testing, as well as common mistakes to sidestep during the process.

Key Takeaways:

Learning personas are vital for customizing data upskilling programs to individual needs.
Personalization is key to engaging learners and encouraging a desire to upskill.
Cultural shift is required for successful digital transformation and data literacy.
Stakeholder involvement and early adopter feedback are essential in creating effective learning personas.
Regular updates and flexibility in learning programs are important to meet changing organizational needs.

Deep Dives

The Importance of Learning Personas

Learning personas are a powerful tool in designing effective data upskilling prog ...
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rams. By understanding the unique needs and challenges of different learner groups, organizations can create personalized learning paths that improve engagement and yield better outcomes. As Carl Ossel, head of the BI curriculum at DataCamp, mentioned, "Designing effective data upskilling programs can be challenging when learners have vastly different levels of experience, skills, learning preferences, and relationships with data." Learning personas help bridge this gap by customizing content and delivery methods to the specific requirements of each persona, resulting in more meaningful and impactful learning experiences.

Personalization in Learning Programs

Personalization is a key component of successful data literacy programs. Emily Hayward from CBRE emphasized the importance of encouraging a personal desire to upskill among learners. "In order to upskill people successfully, you have to make it an appealing and attractive thing to do," she explained. Personalization helps learners see the direct benefits of upskilling, making it more engaging and relevant to their roles. This involves understanding the "what's in it for me" question and providing learning experiences that add immediate value. By doing so, organizations can ensure higher engagement and better retention of skills.

Cultural Change and Its Role in Upskilling

Driving cultural change is necessary for the success of digital transformation and data literacy initiatives. Ekin Keskin of Rolls-Royce highlighted the need to address both reluctant and agile learners within an organization. "You need to catch all because you want to introduce change," he stated. This involves encouraging a culture that embraces data-driven decision-making and continuous learning. Organizations must create an environment where learning is supported from the bottom to the top, ensuring that everyone, regardless of their initial stance, is brought along on the path towards becoming data-savvy.

Best Practices for Developing Learning Personas

The process of developing learning personas involves extensive stakeholder involvement and iterative testing. Emily Hayward shared that CBRE's approach included focus groups, data surveys, and an early access pilot to gather insights and feedback. "We led this huge early adopter campaign to get accurate and diverse representation from each business area," she noted. These practices help ensure that the personas accurately reflect the needs and motivations of learners, allowing for the creation of targeted and effective learning programs. Additionally, regularly revisiting and updating personas is vital as organizational needs and learner profiles evolve over time.