Pular para o conteúdo principal
Whitepaper

Becoming a Data-driven Marketer

As digital transformation continues to pick up steam, organizations are increasingly turning to digital platforms and channels for their marketing. As a result, organizations today have a significant amount of data they can easily analyze to optimize their marketing efforts. Yet, many companies are struggling to generate this value.

In the most recently published CMO survey, it was reported that over 50% of organizations cannot show the long-term impact of their marketing quantitatively, despite a 189% increase in marketing budget allocation towards analytics.

In this white paper, you'll learn about data skills gap facing marketing teams today, the opportunity in upskilling for data skills, and 10 data science use cases marketers can adopt today with focussed upskilling.

Read Now

Hands-on learning experience

Companies using DataCamp achieve course completion rates 6X higher than traditional online course providers

Learn More

Upskill your teams in data science and analytics

Learn More

Join 5,000+ companies and 80% of the Fortune 1000 who use DataCamp to upskill their teams.

Don’t just take our word for it.